cityscope ® Sales & Marketing Knowing Your Market Read on to hear from local business executives and experts on how they work to understand their market. Sales Superstars Here, we showcase some of the top salespeople from local companies. Getting to the Heart How Marketers Identify and Seize Emotional Benefits Customer Centered Customer-Focused Organizations Share Values Characteristics of Top Salespeople Top Traits for Success Building Your Brand Marketers Share Advice Creating Distinction Unique Selling Proposition (USP)—the main factor pitched as the reason a product or service is different from and better than the competition—is a term business [..] Watching the Market Faced with sweeping demographic changes, vastly changing distribution channels, exploding new technologies, intense competition, and more, marketers must be increasingly innovative, savvy, and flexible in [..] Customer is King $84 billion. That staggering number is the estimated amount that bad customer service costs businesses each year in the United States.1 Source: 1American Express Survey Hitting the Mark Marketing campaigns are well-researched plans to promote a product or service. Goals for these campaigns vary greatly, but in general focus on developing a meaningful [..] Selling to Win When sales are up, new employees are hired, compensation normally increases, plants work overtime, profits increase, and the office feels like the local sports team [..] Developing a Strong Brand To succeed in any market, you have to set yourself apart from the competition. What’s your point of difference?