Every company should be able to answer these questions easily if it has developed strong mission, vision, and/or values statements. The words “mission,” “vision,” and “values” can hold different meanings to different people, so these statements come in all shapes and sizes. However, they are typically communicated in a written form and answer the basic questions who, what, where, why, and how. We talked to six local executives about their companies’ statements and the role they play in organizational health and prosperity.
Q&A with President and CEO Mitch Patel
Q How did you develop the Vision Values?
A We have always had a strong corporate culture at Vision, we just needed to define it. Around five years ago, our company conducted associate engagement surveys and extensive interviews to identify the values we believed in the most. We subsequently narrowed them down to seven core “Vision Values.” The “Golden Rule” and our Vision Values became the foundation of our culture, and we strive to live by them every single day.
Q How important is it that your employees share your values?
A We are in the people business before the real estate business. It’s why we spend so much time selecting the right people to join our organization who share our values and beliefs. We hope that our associates are proud to be a part of the Vision Family, and happy to be a part of a corporate culture that focuses on developing their personal and professional success throughout their career. Happy and loyal associates will create happy and loyal guests.
Q In your mind, how critical are your values to your company’s success?
A Absolutely critical; our commitment to our shared values and our people will ultimately define our success. As we grow our portfolio and enter new markets across the nation, the only way we can consistently provide excellent guest service is through our commitment to our corporate culture and values. Culture sets the course of the ship.
The Vision Values:
• Dedication. We are committed to our jobs,
our associates, and ourselves.
• Integrity. We own our responsibilities
with each other and our guests.
• Respect. We treat everyone with mutual respect. Our associates abide by the Golden Rule and treat others the way we wish to be treated.
• Excellence. We do our best to make sure each guest
has a remarkable stay at our hotels, every time.
• Community. We support the health and growth
of the neighborhoods where our hotels are located.
• Teamwork. We work together to be the best,
most respected hotel company in America.
• Spirit. Our spirit is led by our passion to have fun and our enthusiasm for being part of the Vision Family.