Founder and CEO, rootsrated
The pitch you design has to be considered a story, a narrative. You want to keep the audience engaged as each slide progresses. You also have to understand what you’re pitching on a very deep level. Once you’ve got that foundation laid, you’ve got a presentation. For me it’s really simple after that—I rehearse until I know it like the back of my hand. You have to be very nimble with your pitch. If you’re demonstrating a product for a customer and they start to interrupt your flow, you have to be able to jump back and forth between different conversations. Part of what allows you to be nimble is preparing in advance for every possible objection you could run into and having a strategy for how you would respond to those objections. It’s a never-ending learning process. You’ll always run into new feedback from the market, your team members, investors, and customers. The more you’re studying what the market is telling you and reflecting on it, the more you’ll be prepared and actually take the time to think about what the market is saying to you and articulating it back in a way that feels cohesive.